JUST TOUCH DOWN: Bradman Best Shocks Justin Holbrook and the Entire AFL With a Major Announcement Concerning His Future

Newcastle Knights star centre Bradman Best has once again found himself at the centre of national attention—only this time, it’s not for his on-field brilliance or his fast-rising media presence. Moments ago, the powerhouse athlete—who recently launched his own rapidly growing podcast—sent a stunning message to head coach Justin Holbrook, his teammates, and the entire Australian Football League (AFL) community with a major announcement about his future.

A Rising Media Force Steps Forward

Best’s podcast, which has already earned rave reviews for its candid interviews and behind-the-scenes insight into the life of a professional footballer, has quickly turned him into one of the most influential voices in the sport. Listeners have praised his openness, humour, and willingness to tackle both personal and league-wide issues head-on.

But in the latest episode—recorded late last night and released just minutes ago—the star centre dropped a revelation that no one saw coming.

The Announcement That Left the League Stunned

In a composed but emotional statement, Best revealed that he would be pursuing a bold new chapter alongside his AFL career, one he believes will “reshape how players communicate with fans, clubs, and the broader sporting world.”

“I’ve realised that my voice off the field can make just as big an impact as my performances on it,” Best said.
“So today I’m announcing that I’ll be expanding my media work with a full-time digital studio—one that will collaborate with players, clubs, and fans to tell the stories we never get to hear.”

His declaration was met with immediate shockwaves across the AFL community. What began as a casual podcast experiment has now become a major professional venture—one that positions Best as not just an athlete, but a media innovator within the sport.

Message to Justin Holbrook and the Club

Best was quick to reassure coach Justin Holbrook and Knights supporters that he is not stepping away from football.

“I’m all in with the Knights. That will never change,” he emphasized.
“But I want to build something that lasts beyond my playing years—something that benefits the entire AFL.”

Holbrook, reached for comment, expressed pride in Best’s ambition and applauded his commitment to both his career and the community.

A New Era for Player Media?

Best’s move signals a broader shift within the league as more athletes seek greater control over their stories, narratives, and interactions with fans. Analysts are already speculating that his initiative could pave the way for a wave of player-led media platforms.

For now, one thing is certain:
Bradman Best has just changed the conversation—both on and off the field.