ESPN CONFIRMED: His efforts and dedication have taken him to another position; As AFL Commissioner Craig Drummond has make major announcement of making Geelong Cats midfield stars Max Holmes the new…..see more
ESPN CONFIRMED: Max Holmes Elevated as AFL Community Ambassador in Landmark Announcement
In a move that has been warmly welcomed across the Australian Football League, AFL Commissioner Craig Drummond has officially announced Geelong Cats midfield star Max Holmes as the new AFL Community Ambassador, recognising his outstanding efforts, professionalism, and growing influence both on and off the field.
The announcement, confirmed on Monday, marks a significant milestone in Holmes’ rapidly evolving career. Already regarded as one of the most dynamic and hardworking midfielders in the competition, the 22-year-old Cat has now been entrusted with a broader role that extends beyond matchday brilliance.
A Reward for Dedication and Leadership
Commissioner Drummond praised Holmes’ commitment to excellence, describing him as a model modern footballer whose impact reaches far beyond statistics.
“Max Holmes represents everything the AFL wants to promote—dedication, humility, resilience, and leadership,” Drummond said. “His work ethic at Geelong, combined with his genuine connection to fans and young players, makes him the ideal choice for this role.”
Holmes has been instrumental in Geelong’s midfield engine room, known for his elite endurance, burst speed, and two-way running. Coaches and teammates alike have often highlighted his professionalism and willingness to lead by example, traits that heavily influenced the league’s decision.
A New Role with League-Wide Impact
As AFL Community Ambassador, Holmes will work closely with the league on grassroots initiatives, youth development programs, and community engagement campaigns across Australia. The role is designed to strengthen the connection between elite football and local communities, inspiring the next generation of players and fans.
Sources within the AFL say Holmes will be involved in school visits, regional football programs, mental health awareness initiatives, and multicultural outreach—areas where his authenticity and relatability are expected to resonate strongly.
Geelong and Fans React
Geelong Cats officials were quick to congratulate Holmes, calling the appointment a proud moment for the club.
“Max has grown enormously as a player and as a person,” a club statement read. “This recognition reflects the standards he sets every day and the respect he has earned across the competition.”
Fans have also taken to social media to celebrate the announcement, with many describing Holmes as a “perfect representative” of the modern AFL player.
Looking Ahead
For Max Holmes, the new position represents both an honour and a responsibility—one he has embraced with trademark humility.
“I’m incredibly grateful for the opportunity,” Holmes said. “The AFL has given me so much, and I’m excited to give back, connect with communities, and hopefully inspire young kids to chase their dreams.”
As the AFL continues to shape its future on and off the field, Holmes’ appointment signals a strong commitment to leadership, values, and community—proving once again that his efforts and dedication have truly taken him to another level.
